Attorney at Law Magazine launched its premiere issue in 2010. Since then, the publication has grown to become a national network of local-focused publications.
Attorney at Law Magazine is a tightly focused business-to-business trade magazine providing informative editorial on the business of law to the local legal community and other industry leaders. Each edition of Attorney at Law Magazine provides local information on legal topics, practice management and business development.
Attorney at Law Magazine has compelling content highlighting local attorneys, legal professionals, law firms, expert witnesses, and local business leaders with additional feature articles and columns capturing the latest industry trends. The integration of compelling local market editorial with informative features and columns delivers a unique perspective to the legal professionals. The local-focused sections are highlighted by the features on prominent lawyers and firms, the driving forces in the market’s legal community.
The publications exist simply to serve the legal community. Our goal is to provide the most informative and engaging content in each issue. We have no agenda and no pitch, so the content is dictated by our readers, in fact, we encourage our readers to offer feedback.
Based out of Phoenix, Attorney at Law Magazinehas magazines spanning the United States – from the Santa Rosa Valley to Miami and everywhere between.
The Business Model
In addition to advertising sales, Attorney at Law Magazine has created several unique content marketing products that help the legal community in their marketing efforts. While Attorney at Law Magazine is driven by the publication, it is the content marketing opportunities for the legal community that drive the business.
Content Marketing is on the rise…
- $118.4 billion will be spent on content marketing in 2014. (source)
- On average, marketers allot a quarter (25%) of their marketing budget to content marketing. (source)
- 62% of companies outsource their content marketing. (source)
- 79% of B2B marketers use content marketing to achieve brand awareness goals. (source)
- 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (source)
As the need for strong content marketing in the professional fields – particularly the legal field – continue to rise, Attorney at Law Magazine must strive to meet the demand.